Decision-ready marketing intelligence for CMOs
Intelligence here is practical: market and customer insight, competitor audits, and performance analysis tied to the questions on your desk. I deliver clear findings, a short list of recommended actions, and hands-on support when you want help implementing and iterating.
Overview of solutions for CMOs
Competitor & category audit
A structured view of how competitors position, acquire, and convert—plus what’s shifting in the category. Useful for sharpening differentiation, improving performance, and spotting white space.
What’s included
✧ Competitor set definition (direct and indirect)
✧ Positioning and messaging audit (claims, proof, tone, pricing signals)
✧ Channel and funnel mapping (traffic sources, landing flows, offers, lead capture)
✧ Creative and content scan (angles, formats, cadence, hooks)
✧ Paid media and keyword/ad angle review (where visible)
✧ Trend scan: category moves, changing buyer expectations, and risks
✧ Deliverable: audit summary + opportunity map + recommended next tests
Typical timeline
✧ 3–5 weeks.
Price
Starts at €1.200,- (one-time)
Audience & market insights
Turn assumptions into decision-ready insight based on factual data. This is for when you need to understand what customers care about, what’s blocking conversion, and where growth is realistically coming from.
What’s included
✧ Insight brief: goals, hypotheses, segments, and what decisions this should inform
✧ Research plan (qual + quant options, depending on speed and budget)
✧ Messaging and value proposition signal check (what resonates, what confuses)
✧ Funnel and audience insights from your data (site, CRM, ads, email—what’s available)
✧ Insight synthesis: key findings, opportunities, and recommended actions
✧ Deliverable: a concise insights deck + a prioritised action list
Typical timeline
✧ 3–5 weeks, depending on access to data and research depth.
Price
Starts at €1.200,- (one-time)
FAQ
Do you need access to our tools and data?
For the best output, yes. At least analytics, ad accounts (if relevant), and basic CRM insights.
How do you handle confidentiality and sensitive strategy?
I treat all materials as confidential. If you prefer, we can work under an NDA.
Can this work alongside our agency or internal team?
Yes. I can complement your team, fill gaps, or act as an execution layer to help your strategy be implemented faster.
What does “starts at” mean for the one-time projects?
Scope drivers include number of segments/markets, depth of analysis, number of competitors, data availability, and whether implementation support is included.
Can you also implement the recommendations?
Yes. Many teams use the audit/insights to set priorities, then bring me in for execution support to run the first sprints.